Care of patient undergoing general anesthesia Essay

Care of patient undergoing general anesthesia - Essay Example In this assignment a case study approach has been taken to identify different anesthesia related activities and their rationale which will be corroborated to examine whether these activities are based on evidence from scientific literature on anesthesia. This is a case of a 40-year-old female who had been admitted for undergoing laparoscopic cholecystectomy to the hospital. It was decided that the patient will under the surgery undergo the surgery under general anesthesia. This patient was found to be having no associated medical disease, and the preoperative investigations revealed that she has optimal medical condition to undergo anesthesia. Since anesthesia and elective operations should not proceed until the patient is in optimal medical condition, through the preoperative medical tests it had been demonstrated that she has no significant perioperative risks, it was decided that it would be safe to proceed (Adams et al., 1998). In the operating room, before subjecting the patient to anesthesia, all the equipments must be tested for safety in that they are in the right condition of use. The anesthetic assistant is supposed to help the anesthesiologist in the operating room in major cases, and he hardly has time to check these in the equipment supplied. Therefore, one of the important roles of the anesthetic assistant to check and make sure that the equipments used for anesthesia are in a condition, where no catastrophe will happen (May et al., 2007). In inhalational anesthesia, a oxygen and nitrous oxide mixture is inhaled. Liquid oxygen storage temperature must be checked. The only reliable way to determine residual volume of nitrous oxide is to weigh the cylinder. The assistant must record those. The pin index safety system must be examined. The role of the assistant is to check medical gas systems thoroughly so medical gas depletion or supply line misconnection is detected or prevented. It is also important to arrange an emergency

How the company seeks to deliver customer value Essay

How the company seeks to deliver customer value - Essay Example Introduction of the Apple Macintosh has engaged in numerous products launches that  have been met  with much anticipation. For instance, Apple iPhone  has been considered  an elegantly designed  device  for sending and receiving  information. The iPhone has a combination of  smart  phone capabilities with  natural  graphical interface projected on a large multi-touch display. Apple’s marketers focus on consumer behaviours in order to improve their marketing strategies and foster an understanding of how the consumer thinks feels and selects between various alternatives (Solomon, 10). These marketers also focus on psychology of consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviours while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their de cisions and results of marketing strategies. On other hand, focusing on consumer behaviour considers motivation of the consumers to making various decisions strategies among different products in levels of significance and interest (Hawkins, Best and Coney, 4). Study of consumer behaviours enables Apple marketers to improve their marketing campaigns and strategies in a way that is effective in process of reaching the consumers. Therefore, this paper will focus exploring the way Apple deliver value to their customers based on the 4Ps, product, price, promotion, and place. Nonetheless, in order to understand the process through which Apple deliver quality to their customers, there is need to explore their relationship with consumer behaviour and marketing (Schiffman and Kanuk, 20). Moreover, there is need to focus on consumer reception to advertisements, and learning their schedule in advertising. On the other hand, Apple’s marketers have a great understanding of the way produc t are adopted by few consumers and a spread occurs later, leading to rest of the population learning that there are new products. In this case, as marketers, they ensure that the products are financed and available until the target market share is acquired. Besides, they focus on creating a good impression to the initial customers, since they take the role of influencing the other customers. 2. Organization’s Objectives Apple has revamped its products  and service line  in order to  offer  commodities, which could facilitate the delivery of the tightly integrated  experience  of the user. The Company has been making effort by remaining committed to the market with the PC products focusing on homes and lifestyles of the consumer. The Apple Inc has also sustained their  position  through technological innovations and new retail strategies. However, as a typical organization, Apple has several organizations’ objectives such as; 1. To offer quality products and services to customers in a way that meets their expectations. 2. To maintain their leadership in technology and device market, thereby sustaining their competitive advantage. 3. Maximize their profits and grow their organization, while remaining socially responsible in the community. 3. Product and Brand portfolio Product is an element used in referring to things that can be